The hockey smile—a badge of honour for players with the same smile — is now part of the Colonel’s look, linking KFC to the grit, toughness, and humour, true to the Colonel’s nature, that also defines hockey.
Hockey Smile
Client: KFC
Agency: Courage Inc.
CCOs: Joel Holtby, Dhaval Bhatt
ECD: Chris Booth
CDs: Jason Soy, Zuheir Kotob, Hemal Dhanjee, Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Team
Cannes Lions - Shortlisted - Outdoor - Culture & Context - Breakthrough on a Budget - 2026
Cannes Lions - Shortlisted - Direct - Culture & Context - Breakthrough on a Budget - 2026
ANDY Awards - 1 Gold
Clio Awards - 1 Bronze
One Show - 1 Merit
Famous Campaigns - The 40 Best Billboards of 2025
Little Black Book - Work of the Year 2025: Canada
Little Black Book - Work of the Week
Awards
