Zeina, a mighty Warrior Princess with a dark past, sets out to redeem herself. jk, that's Xena - a fictional character from the 90s but I'm sure you knew that. And no, that's not how you pronounce my name, very close though.
"Zay-na"
anyway, let me tell you a bit about myself:
- art director and aspiring mediterranean beach house owner
- third culture kid, in other words - palestinian/canadian with an identity crisis
- likes: hats, photography, film (anything from shrek 2 to scarface)
soooo, why advertising?
i have a love/hate relationship with ads, like the ones that just pop up in the middle of a youtube video - yea, i think you can guess how i feel about those. but other times, i would come across a campaign and i would laugh, cry, or just appreciate the creativity. i want to creatively solve human problems, while also reminding people to feel something.
if you want to have a chat about ads that made you laugh (or cry), favourite films or even invite me to your beach house
------> zeinaelshurafa@gmail.com
education.
Miami Ad School Toronto
Art Direction Program
January 2021 - December 2022
University of Toronto
Honours Bachelor of Arts
September 2016 - June 2020
agencies.
Courage
Art Director
October 2022 - Present
Rethink
Art Director Intern
April 2022 - September 2022
McCann Health Dubai
Art Director Intern
January 2022 - March 2022
awards.
Bronze Lion - Budget - 2025
Campaign Big Global - Winner - Travel & Tourism - 2025
Campaign Big Global - Finalist - OOH - 2025
Atomic - Silver - Best Print/OOH - 2025
Webby - Finalist - Best Viral PR campaign - 2025
One Show - Merit Award - PR - Innovation - Use of Media in PR - 2025
ADCC Gold - Billboard single - 2024
ADCC Gold - Billboard campaign - 2024
Sports Clios - Silver - Public Relations - 2024
Sports Clios - Silver - OOH - 2024
Sports Clios - Silver - Fan Engagement - 2024
CMA - Gold - Engagement, Retail/Consumer Business - 2024
CMA - Gold - Public Relations, Retail/Consumer Business - 2024
CMA - Silver - Business/Brand Impact, Retail/Consumer Business - 2024
MIA - Gold - Best in OOH Platforms - Budget under $100,00 - 2024
MIA - Silver - Travel & Tourism - 2024
Applied Arts Illustration and Photography - Take Time - Meetings - Advertising Illustration - Single - 2024
Applied Arts Illustration and Photography - Take Time - Campaign - Advertising Illustration - Series - 2024
Applied Arts Illustration and Photography - Take Time - Campaign - Poster Illustration - Series - 2024
Applied Arts Illustration and Photography - KFC King of Buckets - Conceptual Illustration - Single - 2024
Applied Arts - Young Blood Advertising - KFC King of Buckets - Single // 2023
Applied Arts - KFC King of Buckets - Social - Series - 2023
Sports Clio - KFC King of Buckets - Silver - Out of Home - Billboard - 2023
Applied Arts Student Award - Nespresso Decaffeinato - 2022
Communication Arts Advertising Award - Nespresso Decaffeinato - 2022