CIBC Champions of Ambition

In 2026, Canada is getting its first WNBA team. 
But in 2025 CIBC signed on as a founding partner.

Which led to one big challenge: How do you launch a historic sponsorship when there’s no team, no arena, and no players?

Well, you shift the spotlight - so we celebrated the women who’ve been building the game all along.

From high school players and sports medicine students, to content creators, league founders, and grassroots organizers.