
Kyle F*cking Connor
Winnipeg, Canada goes crazy for hockey - and in the playoffs, they dress in all white. They also have a player named Kyle Connor and fans call him Kyle F*ckin Connor (AKA KFC).
So, KFC (the fried chicken restaurant) already being a sponsor of the Winnipeg Jets hockey team - inserted themselves into the conversation.
Client: KFC
Agency: Courage Inc.
CCOs: Joel Holtby, Dhaval Bhatt
ECD: Chris Booth
CDs: Hemal Dhanjee, Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Team