Kyle F*cking Connor
Winnipeg, Canada goes crazy for hockey - and in the playoffs, they dress in all white. They also have a player named Kyle Connor and fans call him Kyle F*ckin Connor (AKA KFC).
So, KFC (the fried chicken restaurant) already being a sponsor of the Winnipeg Jets hockey team - inserted themselves into the conversation.
Client: KFC
Agency: Courage Inc.
CCOs: Joel Holtby, Dhaval Bhatt
ECD: Chris Booth
CDs: Hemal Dhanjee, Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Team
Campaign Big Global Awards - Gold - Retail - 2026
Strategy’s Atomic Awards - Grand Prix - 2026
Strategy’s Atomic Awards - Gold - Brand Integration - 2026
Strategy’s Atomic Awards - Gold - Atomic PR - 2026
Strategy’s Atomic Awards - Gold - Atomic Collaboration - 2026
Strategy’s Atomic Awards - Silver - Atomic Idea - 2026
Strategy’s Atomic Awards - Silver - Atomic Social - 2026
Strategy’s Atomic Awards - Silver - Atomic Engagement - 2026
Clio Sports - Grand Prix- Creative Effectiveness - 2025
Clio Sports - Grand Prix - Partnerships & Sponsorships - Experience/Activation - 2025
Clio Sports - Grand Prix - Partnerships & Sponsorships - Fan Engagement - 2025
Clio Sports - Gold - Event/Activation - Experience/Activation - 2025
Clio Sports - Gold - Use of Athlete/Talent/Influencer - Experience Activation - 2025
Clio Sports - Gold - Use of Athlete/Talent/Influencer - Fan Engagement - 2025
Clio Sports - Gold - Use of Athlete - Gameday Fan experience - 2025
Clio Sports - Gold - Integrated - 2025
Clio Sports - Gold - Mixed Campaign - Out of Home - 2025
Clio Sports - Gold - Athlete - Partnerships & Sponsorships - 2025
Clio Sports - Gold - Use of Athlete/Talent/Influencer - Social Media - 2025
Clio Sports - Silver - Brand x Team/League - Partnerships & Sponsorships - 2025
Clio Sports - Silver - Event/Activation/Stunt - Public Relations - 2025
Clio Sports - Bronze - Use of Athlete/Talent/Influencer - Public Relations - 2025
ADCC - Silver - Direct - Out of Home - 2025
ADCC - Silver - Direct - Physical Items - 2025
ADCC - Gold - Experiential - Events - 2025
ADCC - Gold - Integrated Campaign - 2025
ADCC - Gold - Promo, Campaign - 2025
ADCC - Gold - Community Building - 2025
ADCC - Gold - PR Campaign - 2025
ADCC - Silver - Stunt/Event - 2025
CMA - Silver - Retail/Consumer Business - 2025
Awards
