Kyle F*cking Connor

Winnipeg, Canada goes crazy for hockey - and in the playoffs, they dress in all white. They also have a player named Kyle Connor and fans call him Kyle F*ckin Connor (AKA KFC).

So, KFC (the fried chicken restaurant) already being a sponsor of the Winnipeg Jets hockey team - inserted themselves into the conversation.

Client: KFC

Agency: Courage Inc.

CCOs: Joel Holtby, Dhaval Bhatt

ECD: Chris Booth

CDs: Hemal Dhanjee, Steve Ierullo

Copywriter: Zac Smith

Art Director: Zeina Elshurafa

Team

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