King of Buckets

Scoring in basketball is referred to as “getting buckets.” KFC’s most iconic product is the bucket. So when LeBron James was on the verge of breaking the NBA’s all time scoring record, we knew we had to do something. 

Client: KFC

Agency: Courage Inc.

CCOs: Joel Holtby, Dhaval Bhatt

Copywriter: Zac Smith

Art Director: Zeina Elshurafa

Team

Applied Arts - Young Blood Advertising - Single - 2023

Applied Arts - Social - Series - 2023

Sports Clio - Silver - Out of Home - Billboard - 2023

Applied Arts Illustration and Photography - Conceptual Illustration - Single - 2024

Awards

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CIBC Champions of Ambition

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Kyle F*cking Connor (KFC)